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¡¡¡¡ÎïÒµ¹ÜÀíÓ¢ÓïµÚÒ»½²£ºProperty Management ¡¡¡¡Property management is the process of overseeing the operation and maintenance ¡¡¡¡of real property to achieve the objectives of the property owner. Sometimes ¡¡¡¡owners manage their own property, particularly small properties and particularly ¡¡¡¡when they themselves occupy part of the space. But for larger properties ¡¡¡¡or those whose owners live at a distance, management is usually performed ¡¡¡¡by a paid property manager, either an individual buildings on long-term ¡¡¡¡leases, where tenants maintain the building, pay the taxes and insurance, ¡¡¡¡and mail the owner a check each month. But most residential, office, retail, ¡¡¡¡and many industrial properties offer services along with the space over ¡¡¡¡time. ¡¡¡¡Property management has long been an underrated function in the real estate ¡¡¡¡industry. The need for professional management did not become apparent ¡¡¡¡until the depression of the 1930s, when numerous foreclosures revealed ¡¡¡¡a pattern of management deficiencies. This oversight might seem strange, ¡¡¡¡since running a large commercial or residential project in which hundreds ¡¡¡¡or thousands of people reside or work is a highly challenging task, calling ¡¡¡¡for training, good judgment, variety of technical skills. Traditionally, ¡¡¡¡however, emphasis in the real estate industry has been on the so permanent ¡¡¡¡elements of the investment-good location, construction, and reasonable ¡¡¡¡long-term financing-than on the day-to-day operation of the property. It ¡¡¡¡has sometimes seemed as if a property owner, having made a very large investment ¡¡¡¡in the permanent structure, assumed that the property would run itself ¡¡¡¡with a minimum amount of supervision. ¡¡¡¡This concept of property management has changed substantially in the past ¡¡¡¡decade. In an era of rising costs, it has dawned on owners that good property ¡¡¡¡management is the major controllable influence on residual cash flow (i. ¡¡¡¡e., the number of dollars that end up in the owner¡¯s pocket). It is true ¡¡¡¡that both rent rates and operating expenses are largely shaped by market ¡¡¡¡forces beyond the control of any one property owner (witness the very sharp ¡¡¡¡rise in energy costs in the 1970s). But it is also true that comparable ¡¡¡¡properties within the same geographic area often show significant variances ¡¡¡¡in rental income and operating costs. Why? Close inspection often shows ¡¡¡¡that ¡°above-average¡± operating expenses and lower than average rent levels ¡¡¡¡result from inadequate property management. ¡¡¡¡The classic mistake of the stock and bond investor moving into real estate ¡¡¡¡involves underestimating the importance of management. Some investors have ¡¡¡¡the feeling that real estate manages itself. ¡¡¡¡There is a story about the importance of property management. A San Francisco ¡¡¡¡real estate broker recently noticed a project that was on the market for ¡¡¡¡$1 million. He knew how the property had been managed in the past and that ¡¡¡¡the million dollar valuation was based on a capitalization of historic ¡¡¡¡income figure. He borrowed money to buy the property, renegotiated certain ¡¡¡¡leases, and established more efficient operating procedures. In six months ¡¡¡¡he sold the property for $1.4 million based on the capitalized value of ¡¡¡¡the new, higher net income. His contribution was management expertise. ¡¡¡¡ ¡¡¡¡Useful Expressions: ¡¡¡¡at a distanceÔÚÔ¶´¦ ¡¡¡¡along with ºÍ£¬Í¬£¬Óë¡¡Ò»µÀ£»¼ÓÖ® ¡¡¡¡call for ÐèÒª£»ÒªÇó ¡¡¡¡rather than ¶ø²»ÊÇ ¡¡¡¡dawn on ¿ªÊ¼£¨±»ÈË£©Àí½â£¬½¥½¥£¨Ê¹ÈË£©Ã÷°× ¡¡¡¡end up ½áÊø£¬½áβ£»Í£Ö¹ ¡¡¡¡result for ÓÉÓÚ£¬ÊÇ¡¡µÄ½á¹û ¡¡¡¡be based on »ùÓÚ£»ÒÔ¡¡Îª¸ù¾Ý ¡¡¡¡ ¡¡¡¡Notes: ¡¡¡¡1. Property management is the process of overseeing the operation and maintenance ¡¡¡¡of real property to achieve the objectives of the property owner. ¡¡¡¡´Ë¾äÖУ¬¶¯´Ê²»¶¨Ê½to achieve the objectives of the property owner×÷Ä¿µÄ×´Óï¡£ ¡¡¡¡property managementÎïÒµ¹ÜÀí ¡¡¡¡real property ·¿²ú ¡¡¡¡property owner ÒµÖ÷ ¡¡¡¡2. ¡or those whose owners live at a distance, management is usually performed ¡¡¡¡by a paid property manager, either an individual or a management firm. ¡¡¡¡´Ë¾äÖУ¬¹ØÏµ´ú´ÊwhoseÔÚ¶¨Óï´Ó¾äÖг䵱¶¨Ó¸Ã¶¨Óï´Ó¾äÐÞÊÎָʾ´ú´Êthose. ¡¡¡¡Either¡or±íʾѡÔñ£¬¿ÉÒÔÁ¬½ÓÁ½¸ö²¢ÁеĴʡ¢´Ê×é»ò¶ÀÁ¢·Ö¾ä¡£Ôڴ˾äÖУ¬either¡orÁ¬½ÓµÄ³É·ÖÊÇa paid property ¡¡¡¡manager µÄͬλÓ×÷½øÒ»²½µÄ½âÊÍ¡£ ¡¡¡¡3. there are exceptions¡buildings¡£¬where tenants maintain the building ¡¡¡¡on a long-term leases, pay the taxes¡¡£ ¡¡¡¡´Ë¾äÖУ¬¹ØÏµ¸±´ÊwhereÔÚ¶¨Óï´Ó¾äÖÐ×÷µØµã×´ÓÓÉËüÒýµ¼µÄ¶¨Óï´Ó¾äÐÞÊÎbuildings. ¡¡¡¡on a long-term leasesÒâΪ¡°³¤ÆÚ×âÁÞ¡±¡£ ¡¡¡¡4. Property management has long been an underrated function¡¡£ ¡¡¡¡LongÔڴ˾äÖÐÊǸ±´Ê£¬×÷ʱ¼ä×´ÓunderratedÊǹýÈ¥·Ö´Ê£¬×÷functionµÄ¶¨Óï¡£ ¡¡¡¡5. not¡untilÒâΪ ¡°Ö±µ½¡¡²Å¡±¡£ÀýÈ磺 ¡¡¡¡The baby did not go to bed until his mother came back home. ¡¡¡¡6. ¡since running a large commercial or residential project in which hundreds ¡¡¡¡or thousands of people reside or work is a highly challenging task¡¡£ ¡¡¡¡´Ë¾äÖУ¬¹ØÏµ´ú´ÊwhichÔÚ¶¨Óï´Ó¾äÖÐ×÷×´ÓÓÉÆäÒýµ¼µÄ¶¨Óï´Ó¾äÐÞÊÎproject, highlyÐÞÊÎchallenging,ÒâΪ¡°·Ç³£µØ¡±¡£ ¡¡¡¡a highly challenging task ÒâΪ¡°·Ç³£¾ßÓÐÌôÕ½ÐÔµÄÈÎÎñ¡±¡£ ¡¡¡¡7. ¡as if a property owner, having made a very large investment in the ¡¡¡¡permanent structure, assumed¡ ¡¡¡¡Ôڴ˾äÖÐhaving made a very large investment in the permanent structure×÷ºóÖö¨ÓÐÞÊÎa ¡¡¡¡property owner¡£¸Ã¶ÌÓïÊǹýÈ¥·Ö´ÊµÄÍê³ÉʱÐÎʽ£¬±íʾÆä¶¯×÷·¢ÉúÔÚνÓﶯ´Ê֮ǰ¡£ÀýÈ磺 ¡¡¡¡The idea, having been put forward by Tim, aroused much objection among ¡¡¡¡the students. ¡¡¡¡8. in the past decadeÔÚ¹ýÈ¥µÄÊ®ÄêÀï ¡¡¡¡9. the major controllable influence on residual cash flowÊ£ÓàÏÖ½ðÁ÷Á¿µÄÖ÷Òª¿É¿ØÖƵÄÓ°ÏìÒòËØ ¡¡¡¡10. beyond the control of any one property ownerÈκÎÒµÖ÷¶¼¿ØÖƲ»ÁË ¡¡¡¡11. ¡°above-average¡± operating expense³¬¹ýÒ»°ãˮƽµÄÔËÓª¿ªÏú ¡¡¡¡12. lower than average rent levels µÍÓÚÒ»°ã×â½ðµÄ×â½ðË®×¼ ¡¡¡¡13. Some investors have the feeling that real estate manages itself. ¡¡¡¡´Ë¾äÖУ¬thatÒýµ¼µÄͬλÓï´Ó¾äÐÞÊÎfeeling, feelingÒâΪ ¡°¸Ð¾õ£¬Ô¤¸Ð¡±¡£ ¡¡¡¡14. on the market (ÉÌÆ·)ÉÏÊÐ ¡¡¡¡15. in six months ÒâΪ ¡°Áù¸öÔº󡱡£ÔÚÓнé´ÊinÒýµ¼µÄʱ¼ä×´ÓïµÄ¾ä×ÓÀÆäνÓïʱ³ÏÓý«À´Ê±£¬ÀýÈ磺 ¡¡¡¡I will pay the bill in a week. Ò»¸öÐÇÆÚºóÎÒ¸¶ÕÊ¡£ ¡¡¡¡ ¡¡¡¡ ¡¡¡¡-------------------------------------------------------------------------------- ¡¡¡¡ ¡¡¡¡ÎïÒµ¹ÜÀíÓ¢ÓïµÚ¶þ½²£ºProperties Requiring Management ¡¡¡¡The level of management a property needs increases with the level of services ¡¡¡¡and with the frequency that tenants turn over. Some examples of ddifferent ¡¡¡¡managerial responsibilities and problems follow, organized by type of space. ¡¡¡¡To the extent that property management involves tenant relations, residential ¡¡¡¡properties present the greatest challenge. The space leased by the residential ¡¡¡¡tenant is ¡°home¡±, where the tenant and other family members spend a substantial ¡¡¡¡amount of their free time and the rent for which may represent the tenant¡¯s ¡¡¡¡largest single financial obligation. Consequently, the residential tenant ¡¡¡¡expects a well-run property, with services and utilities available as promised ¡¡¡¡at rents kept as low as possible (among other reasons, because residential ¡¡¡¡rentals are not tax deductible as are business rentals). On the other side ¡¡¡¡of the coin, one or two bad tenants in a project can be a continuing source ¡¡¡¡of vexation to the property manager and to the other tenants. ¡¡¡¡The relatively short term of a residential lease means that the property ¡¡¡¡manager is under continual pressure to maintain a high renewal rate in ¡¡¡¡order to avoid vacated units that must be repainted, repaired, and re-leased ¡¡¡¡in as short a time as possible. A property that is theoretically fully ¡¡¡¡rented may, nevertheless, lose a substantial amount of rental income if ¡¡¡¡turnover is very high and more than a few weeks elapse before each new ¡¡¡¡tenant moves in. ¡¡¡¡Among the types of residential properties are (1) apartments, (2) condominiums ¡¡¡¡and cooperatives, and (3) single-family homes. ¡¡¡¡The personal relationship between manger and tenant can be crucial to maintaining ¡¡¡¡high occupancy. Turnover of tenants results in higher operating expenses ¡¡¡¡and lower rentals collected. Asking fair rents and responding to tenants¡¯ ¡¡¡¡needs (e. g., maintenance and repairs) are often the most important variables ¡¡¡¡in successful apartment management. ¡¡¡¡The least involved homes. The owner may have moved rental of single-family ¡¡¡¡homes. The owner may have moved away for business or other reasons with ¡¡¡¡the intention of returning at a later date to occupy the house or may be ¡¡¡¡holding the property as an investments. In either case, the owner retains ¡¡¡¡a local agent to collect rent, pay real estate taxes and debt service, ¡¡¡¡and handle any problems that may arise. This type of management is frequently
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